Drawing a pint

Notre Dame alums and brothers use business and artistic skills to team up on new product for family business.

Since opening its doors in April of last year, HomeGrown Brewing Company has enjoyed enormous success and support from the community. More than 400 people attended the spring 2017 grand opening, mug-club pre-sales sold out, and the brewery has sold over 93,000 pints to date.

Now, Notre Dame alums Jeff (’04) and Joe (’00) Powers, business entrepreneurs and members of the family responsible for founding and managing the Oxford, Mich.-based business, are branching out after a successful start and launching new take-out cans.

The Powers have been busy growing the brewery’s brand, with beer-pairing dinners, beer education classes, live music and participation in Michigan beer festivals. 

“But now that we have a full year’s experience behind us we wanted to move into canning as well,” said owner John Powers, Jeff and Joe's father.
Cans will be available at the brewery from October 2 and head brewer Joe Powers said it’s a way to meet the increasing demands of HomeGrown’s customers. 

“Lots of people make use of our take-home growlers, but these cans will be a welcome addition – they last longer and appeal to people who don’t want to drink a whole growler in one sitting,” he said.
HomeGrown general manager and artist Jeff Powers designed the unique can artwork and said he’s proud that it will be such an integral part of the brewery’s marketing. 

“I was inspired by the art nouveau poster designs of the ‘60s and ‘70s, stained-glass imagery and traditional block printing methods,” he said.

More on Joe and Jeff Powers is here.

More on HomeGrown Brewing Company is here.

Comments or questions? mkelly@ndpma.org.
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About Notre Dame Preparatory School and Marist Academy
Notre Dame Preparatory School and Marist Academy is a private, Catholic, independent, coeducational day school located in Oakland County. The school's upper division enrolls students in grades nine through twelve and has been named one of the nation's best 50 Catholic high schools (Acton Institute) four times since 2005. Notre Dame's middle and lower divisions enroll students in jr. kindergarten through grade eight. All three divisions are International Baccalaureate "World Schools." NDPMA is conducted by the Marist Fathers and Brothers and is accredited by the Independent Schools Association of the Central States and the North Central Association Commission on Accreditation and School Improvement. For more on Notre Dame Preparatory School and Marist Academy, visit the school's home page at www.ndpma.org